What is an online asset?
Lots of different people, smart people, have come up with varying definitions for online assets, digital assets, web assets and the like. As a small business owner, it is difficult keeping track of the sheer volume of technology terms and concepts that dominate social media sites, blogs and the media.
Running your business is hard enough.
And it gets even worse when the industry itself can’t agree on what the terms mean.
So I have broken down the “stuff” into one big bucket I call Online Assets which are made up of three distinct investments that SMBs make in their overall online presence:
- Internet Assets
- Digital Assets
- Website Assets
Digital assets – are defined by many as content, imagery, rich media files, or anything that has to do with the running of a business in electronic form (https://en.wikipedia.org/
Website assets (or web assets for short) – are defined as the assets that exist on the wholly owned internet real estate of a business. For most small businesses, this set of assets revolves around the creation and management of the business website. The assets include the programming code, the web layout, the URLs (uniform resource locator – i.e. http://www.yourcompany.com/
- Do I know what assets make up my online presence?
- Do I have control of these assets?
- Is there a backup process for the assets?
- Is there a reasonable storage, retrieval and sharing plan for these assets?
Most small businesses get stuck on the very first question and can’t even consider the rest. They are making financial and resource investments into their online presence and just hoping for the best. Hoping that nothing bad will happen.
My hope is that this post gives the small business owner a starting point in this process of managing and controlling the necessary investments into creating an effective online presence. It’s an easy first step and crucial to ensure the long term protection of your investments.